Why the smart startup will enjoy a bit of co-opetition
STARTUPS: You spend all that time creating something (that you might think is) unique, getting ready to inspire audiences and intimidate your peers… But then it becomes apparent that you might need to be a bit more accommodating with those you may not have considered, not least because they are competitors. Thus, frenemies or co-opetition, comes into play. Read more on Entrepreneur.
Most entrepreneurs will initially think the idea of cooperating with competitors is completely crazy.
But this is not about something sinister, just a concept known in smart business circles as “co-opetition,” recognized as one of the best and fastest ways to grow a company.
And growth is the lifeblood of every startup.
Read more on Entrepreneur
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