Airlines are more eager than ever to guide travelers to their own branded websites for booking tickets.

Direct bookings spare airlines from having to pay commissions to third-parties. Plus, by having a direct connection with a customer, airlines can be more successful at upselling travelers on ancillary products, like seat upgrades.

But which US airlines are doing a good job of driving customers to their sites? And how are their mobile efforts relative to their desktop ones?

Tnooz asked Experian Marketing Services, the consultancy, to mine the data and run the numbers.

We put together this infographic with the key data.

airline visits experian marketing services hitwise tnooz

(In the infographic: “Mobile share” means that, out of combined website visits (desktop plus mobile), that’s the percentage of visits that came via mobile devices.)

AIRLINE-THEMED HACKATHON: In mid-October, Tnooz will be holding a hackathon using next-generation airline APIs to create new products, such as for airline merchandizing. It’s in Hamburg, it’s free for developers, and additional airlines are welcome to participate.

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Airlines are more eager than ever to guide travelers to their own branded websites for booking tickets. Direct bookings spare airlines from having to pay commissions to third-parties. Plus, by having a direct connection with a customer, airlines can be more successful at upselling travelers on ancillary products,...