Very few travel brands (with the exception of Air New Zealand and Turkish Airlines) can lay claim to getting millions of views on YouTube for their digital marketing campaigns.

But Danish subsidiary of tour operating giant Thomas Cook, known as Spies, scored a winner last year with a cheeky online campaign under the guise of boosting the country’s population.

Do It For Denmark outlined the problem of fewer children being born in the country, but then issued a plea for couples to, well, enjoy themselves when travelling.

Encouraging potential customers to get close to one another is one thing, but the campaign moves into cheeky (perhaps even a bit weird, depending on your point of view) territory when it asked that those have booked online and can prove conception of a child during a trip – via a copy of a positive pregnancy test – were eligible to win a prize.

The funny video has managed to capture 8.3 million views since March last year.

Now those saucy Danes are at it again, producing a new campaign to continue to highlight the plight of the low birth rate in Denmark but also introduce an offer for grandparents to pre-pay (“Parent Purchase”) for trips online as gifts.

Here is the latest promo:

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Very few travel brands (with the exception of Air New Zealand and Turkish Airlines) can lay claim to getting millions of views on YouTube for their digital marketing campaigns. But Danish subsidiary of tour operating giant Thomas Cook, known as Spies, scored a winner last year with a cheeky online campaign under...