How should an airline persuade customers that they should spend a £2,800 on a return ticket from London to New York?

British Airways claims it is the first airline in the UK to “allow” Google Streetview access to aircraft and facilities, in a bid to promote its business class-only flight from London City Airport to New York JFK.

Complete gimmick, of course, but in some respects it does showcase what the airline is trying to do in a reasonably neat way.

Users can travel through the airport (London’s smallest yet considered one of its most tech-savvy and easy to use) from the check-in desk, duty free area and departure lounge, before walking across the tarmac to board the retrofitted A318 aircraft.

Here’s the boarding lounge:

LCY1

And the main departure lounge:

LCY3

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How should an airline persuade customers that they should spend a £2,800 on a return ticket from London to New York? British Airways claims it is the first airline in the UK to “allow” Google Streetview access to aircraft and facilities, in a bid to promote its business class-only flight from London...